21st Feb 2025
Recently, our Creative Industries students put their skills to the test to mark National Storytelling Week with help from award-winning PR and marketing agency Fortitude Communications.
Fortitude Communications delivered two interactive workshops at our Abingdon and Witney campuses for 25 students, providing insights into careers in PR, media, social media, photography, design, and marketing.
The sessions were led by Rosie Teal-Hunt, Creative Marketing Executive at Fortitude, who joined the agency in 2023 after graduating from Oxford Brookes University. Rosie shared her successful career journey with the students, gave advice on careers in marketing and lead engaging workshops.
The students were split into groups and tasked with creating their own storytelling and marketing campaigns to meet five hypothetical briefs for a selection of global brands. They considered how they could use storytelling to enhance brand exposure and engagement via current trends, event activations, digital tools and community engagement before presenting their campaigns to the class.
With the average person exposed to at least 5000 brand messages each day, the requirement for strategically considered storytelling across all forms of content creation is becoming increasingly important.
Kevin Howick, Curriculum Manager for Creative Industries, said:
“It was invaluable for our students to learn first-hand what is involved in delivering marketing campaigns and the careers available in the professional storytelling sector following their studies... Rosie’s experience is inspirational, and it’s clear that with talent, passion and hard work, there are plenty of opportunities in marketing and PR.”
Rosie Teal-Hunt, Fortitude Communications, said:
“Storytelling is incredibly powerful and has a real impact on businesses and charities. There are so many exciting opportunities in the marketing and communications space for ambitious creatives. It was a successful day, and the quality of the work the students produced was excellent.
Fortitude Communications was founded in 2017 by former Oxford United Managing Director and Mirror journalist, Greig Box Turnbull. Their team consists of specialists in PR, communications, digital, video, marketing, and journalism, with clients including Royal Ascot Golf Club, Oxford Bus Company and Towcester Racecourse.
Greig added:
“This year, we wanted to do something meaningful as an agency to celebrate National Storytelling Week, and educating the next generation felt perfect. We’re passionate about storytelling and helping businesses raise their profiles and engage their audiences via quality content. Aligned to this, we care about giving back to our community, and it was fantastic to see how much benefit the students gained from the activities.”
Our Media, Marketing, Photography and Art & Design courses can prepare you to work across various industries, from small businesses to multinational organisations, in both creative and non-creative sectors. For more information, visit the course pages below.
