Social Media for Business - Improvers

Whether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals. Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.

We will be covering a wide range of topics: • YouTube – How to create a business YouTube, upload videos, use tags, and gain subscribers. Cross promotion using all existing social media platforms. • Facebook, Instagram & X. An in-depth look at these 3 platforms to build on existing knowledge gained from the previous social Media course e.g. ‘Stories’, ‘Live videos’ etc. • Integration of other digital marketing tools. • Analyse and discuss social media strategies that have been implemented.• Website – Optimising your website to make sure it is an exploited marketing tool, how to drive customers to your website using social media. • Blogging/Vlogging – How to create the right kind of blog/vlog for your business, blog content creation, uses and limitations. • Introduction to a general Digital Marketing Strategy and how to build in the social media strategy. • Digital Marketing: Creating meaningful digital marketing content such as newsletters.

Parking is available on Campus. Should the car park be full please use Marriotts Walk or Woodford Way car parks which are a few minutes' walk away.Please report to Reception on arrival. A photo-id will be issued for you to wear when attending classes.Vending machines are available.