Course code: WPAV012P
Subject area: Business
Study level: Part Time
Course level: U
Course time:
19:00 - 21:00
Days of week:
Monday
Course date:
13th May 2024 - 24th Jun 2024
Course location:
Abingdon CampusWhether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals.
Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.
In order to avoid disappointment, it is advisable to enrol at least 2½ weeks prior to the course starting. We will confirm course information two weeks prior to the start date.
YouTube – How to create a business YouTube, upload videos, use tags, and gain subscribers. Cross promotion using all existing SM platforms.
Facebook, Instagram & Twitter. An in-depth look at these 3 platforms to build on existing knowledge gained from the previous social Media course
e.g. ‘Stories’, ‘Live videos’ etc.
Integration of other digital marketing tools.
Analyse and discuss social media strategies that have been implemented.
Website – Optimising your website to make sure it is an exploited marketing tool, how to drive customers to your website using social media.
Blogging/Vlogging – How to create the right kind of blog/vlog for your business, blog content creation, uses and limitations.
Introduction to a general Digital Marketing Strategy and how to build in the social media strategy.
Digital Marketing: Creating meaningful DM content such as newsletters.
Please note: there will be no teaching on 27.05.24
Facilities at Abingdon campus:
Vending machines and Costa coffee shop
Watercoolers available, making it easy to refill your water bottle.
Free parking.
Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Safeguarding, Prevent and Fundamental British Values. Information on these matters will be shared with you during your course.
You will also be asked to complete monitoring paperwork, which helps us to deliver course content to the highest quality.
Courses can fill fast, so please enrol early to avoid disappointment. Decisions on whether a course is to run are made two weeks prior to the start date - an email will be sent to you should there be changes to your course or if it is cancelled. Please check your inbox leading up to your course, including the junk folders. For anyone without an email account, our Admissions team will phone you instead.
For the first week of the course you will need to bring a valid form of identification; this includes passport, driving licence, debit/credit card, Birth Certificate or National Insurance card.
Please note - you should be 19 years old or over at 31st August 2023 prior to starting the course.
Before starting a course, the College is required to check you meet conditions relating to that funding, e.g. age, residency status within the UK/EEA, prior qualification level and employment status. In some circumstances (such as with online enrolments), these checks can only be completed after you have enrolled and paid.
If you are unable to pay in full for this course at the time of enrolment, and the course tuition fee is £300 or more, an instalment plan is available. If this is your preference, please do not enrol online but rather call the Admissions Team on 01235 216400 to enrol.
Once enrolled, Admissions will take the first instalment payment from you and pass on your details to the Finance team who will email you to set-up your payment plan. Please return a fully completed instalment plan to Finance as failure to do so could result in being withdrawn from your course.
The rules on fee reduction are complicated, we would encourage you to talk to our Admissions Team on 01235 216400 to discuss these options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.
19+ Fee:
Tuition Fee: £25.00
Exam Fee: £0.00
Total Cost: £25.00
19+ Reduced Fee:
Tuition Fee: £0.00
Exam Fee: £0.00
Total Cost: £0.00