Week 1: An introduction to social media and engagement, what social media marketing is and how it has developed • "Where are we now?": looking at the current landscape of social channels • Understand the uses and impact of social media for businesses

Week 2: Selecting and optimising a social platform • Understand the difference between paid, earned, and owned media • Customer journeys on social • Identify the hidden costs of social media

Week 3: Developing a social media strategy – Part 1 • Understand the importance of a social media strategy • Identify the types of social media campaign • Understand the different types of KPIs and how to use them for your social media activities

Week 4 – Social listening • Develop social listening to understand customer preferences/profiles, and competitor actions • Developing community engagement • Making the most of UGC (user generated content), affiliates and influencers

Week 5: Building a content strategy and implementing a plan • Learn to build a content plan • Learn how to meet specific platform requirements • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn

Week 6: Developing a social media strategy – Part 2 • Creating a basic strategy to get you and your business started

Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.

Facilities at Abingdon campus:Vending machines and Costa coffee shop Watercoolers available, making it easy to refill your water bottle. Free parking.