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Social Media for Business - Beginners

Course code: WPAV001P

Subject area: Business

Study level: Part Time

Course level: U

Course details

Course time:

19:00 - 21:00

Days of week:


Course date:

7th Nov 2024 - 12th Dec 2024

Course location:

Abingdon Campus

Contact details


01235 555 585

Social media is the connective tissue of the digital landscape. Over the years, businesses of all sizes and sectors have begun to understand this and use social for their own strategical means, joining in on the connections, conversations, and knowledge sharing that takes place every day.

Whether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals.

Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.

In order to avoid disappointment, it is advisable to enrol at least 2½ weeks prior to the course starting. We will confirm course information two weeks prior to the start date.

Across six weeks, you will cover a wide range of topics:

Week 1: An introduction to social media and engagement, what social media marketing is and how it has developed • "Where are we now?": looking at the current landscape of social channels • Understand the uses and impact of social media for businesses

Week 2: Selecting and optimising a social platform • Understand the difference between paid, earned, and owned media • Customer journeys on social • Identify the hidden costs of social media

Week 3: Developing a social media strategy – Part 1 • Understand the importance of a social media strategy • Identify the types of social media campaign • Understand the different types of KPIs and how to use them for your social media activities

Week 4 – Social listening • Develop social listening to understand customer preferences/profiles, and competitor actions • Developing community engagement • Making the most of UGC (user generated content), affiliates and influencers

Week 5: Building a content strategy and implementing a plan • Learn to build a content plan • Learn how to meet specific platform requirements • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn

Week 6: Developing a social media strategy – Part 2 • Creating a basic strategy to get you and your business started

Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.

Facilities at Abingdon campus:Vending machines and Costa coffee shop Watercoolers available, making it easy to refill your water bottle. Free parking.

Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Safeguarding, Prevent and Fundament

What next?
Computer - Social Media for Business – Improvers.
Entry criteria
Whilst there are no formal entry requirements for this course a basic understanding of social networks including operating your own account such as facebook or twitter would be beneficial. Basic level of maths and English (written and spoken) and digital literacy. You will be contacted by a member of the team to confirm that you are the correct course.

Courses can fill fast, so please enrol early to avoid disappointment. Decisions on whether a course is to run are made two weeks prior to the start date - an email will be sent to you should there be changes to your course or if it is cancelled. Please check your inbox leading up to your course, including the junk folders. For anyone without an email account, our Admissions team will phone you instead.

For the first week of the course you will need to bring a valid form of identification; this includes passport, driving licence, debit/credit card, Birth Certificate or National Insurance card.

Please note - you should be 19 years old or over at 31st August 2024 prior to starting the course.

Fee information
Courses offered by the college are fully or partly funded by the Government and the published fee takes account of this funding.

Before starting a course, the College is required to check you meet conditions relating to that funding, e.g. age, residency status within the UK/EEA, prior qualification level and employment status. In some circumstances (such as with online enrolments), these checks can only be completed after you have enrolled and paid.

If you are unable to pay in full for this course at the time of enrolment, and the course tuition fee is £300 or more, an instalment plan is available. If this is your preference, please do not enrol online but rather call the Admissions Team on 01235 216400 to enrol.

Once enrolled, Admissions will take the first instalment payment from you and pass on your details to the Finance team who will email you to set-up your payment plan. Please return a fully completed instalment plan to Finance as failure to do so could result in being withdrawn from your course.

The rules on fee reduction are complicated, we would encourage you to talk to our Admissions Team on 01235 216400 to discuss these options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.

Course fees

19+ Fee:

Tuition Fee: £115.20

Exam Fee: £0.00

Total Cost: £115.20

19+ Reduced Fee:

Tuition Fee: £57.60

Exam Fee: £0.00

Total Cost: £57.60

Qualifications received
As this is a non-accredited course, there is no formal qualification. However, you will be asked to complete activities that demonstrate how you are progressing on your course.
Learning & method assessment
This course has no formal assessment, and your progress is monitored by the course tutor who will be available to support you throughout. Learning activities will mainly be organised in pair work/small groups. Homework every week will be based on a summary sheet of the lesson for you to review in your own time. There will be no formal examination. All learners will have access to individual workstations.

As this is a non-accredited course, there is no formal qualification. To track your progress and achievement you will be required to complete a short document.