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Multi Channel Marketer Level 3 Apprenticeship

Course code: XMZT222P

Subject area: Media

Study level: Apprenticeship

Course level: 3

Course details

Course time:

09:00 - 17:00

Days of week:


Course date:

1st Aug 2024 - 31st Jul 2025

Course location:

Off Site

Contact details


01235 216 216

The Level 3 Multi-Channel Marketer Apprenticeship is designed to provide apprentices with the skills and expertise needed to excel in modern marketing roles that encompass multiple digital channels.
This apprenticeship focuses on developing a strategic approach to marketing across various platforms, preparing apprentices for roles in digital marketing agencies, retail organisations, or in-house marketing teams.

Duration: • 13 months practical training period, plus 5 months for End Point Assessment

Delivery model:• Work-based training with your employer• Day release during term time (approx. 36 days per year)• Level 2 Functional Skills in Maths and English (7 days at college for each, if required)• Off the job training will count for at least 6 hours a week of an apprentice’s time at work

Course units
The Apprenticeship is made up of key duties which the apprentice must show recognised knowledge skills and behaviours in:
Duty 1 Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations.
Duty 2 Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
Duty 3 Use research data to inform marketing decisions, targeting, planning, delivery.
Duty 4 Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays.
Duty 5 Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation.
Duty 6 Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
Duty 7 Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
Duty 8 Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
Duty 9 Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
Duty 10 Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
Duty 11 Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing del
What next?
Upon successful completion of the Level 3 Multi Channel Marketer Apprenticeship, apprentices can progress to higher-level qualifications or pursue careers such as:
Digital Marketing Executives
Marketing Managers
E-commerce Specialists
Marketing Consultants
Entry criteria
Applicants are likely to have 5 GCSEs A*- C / 9 - 4, including Maths and English, or equivalent, and will need to demonstrate the ability to achieve all elements of the apprenticeship during their programme, including working in a suitable job role.
If you do not have the the equivalent Maths and English grades please do contact us for advice.
Fee information
Free to apprentices. This apprenticeship has a £11,000 funding band. Depending on age some small companies will need to contribute £550 toward the funding; large companies could pay through the apprenticeship levy if they have funds available.
Qualifications received
Level 3 Apprenticeship in Multi Channel Marketing (Pass, Merit or Distinction)
This apprenticeship also aligns with Chartered Institute of Marketing (CIM) for Affiliate
Learning & method assessment
The apprenticeship will be delivered through a combination of in college classroom sessions and practice in the work place work. Assessment methods may include assignments, projects, presentations, and a final portfolio demonstrating applied marketing skills.
At the end of the taught content the Apprentice will undertake an external End Point Assessment which will include two assessments:
Assessment method 1 - Written project report with presentation and questioning
Assessment method 2 - Interview underpinned by portfolio of evidence
User skills
An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.
Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.
They will be the first point of contact for day-to-day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. This role will work on their own and in a range of team settings. They work within agreed budgets and available resources. Multi-channel marketers work without high levels of supervision, usually reporting to senior stakeholders. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.