Marketing T Level

The business environment: • Marketing • The purpose of marketing • Managing marketing activities • Differences between consumers and customers• Routes to market • Customer personas • Influencing different types of consumers and customers• Marketing objectives in an organisational context • The extended marketing mix and the extended promotional mix

Sales: • The techniques and processes for understanding customer needs • Core sales processes The link between marketing and sales • Negotiation, handling objections and reaching a conclusion

Procurement: • The role of procurement in an organisation • Value for money concepts • The supplier approval process • Determining the specification requirements • Contractual obligations • Negotiating with suppliers

Customer service:

• Customers and their importance to a business • Customer experience mapping • Meeting customers’ after-sales needs

Sustainability:

• The emerging green economy • Advantages of sustainable business models • Sustainability regulations

Communications:

• Communication process and communication channels • Effective communications • Conveying messages • Internal communications

Project management: • The features of project management in a marketing context • Project management methods and tools • Project budgeting and financial monitoring • Strategies to improve project management and outcomes

Technology:

• The impact of Big Data and analytics on the marketing function • Digital tools and technology trends • The influence of social media on marketing activities• The regulatory environment

The regulation of marketing activities:

• The role and scope of the regulators • Sanctions to address non-compliance

Achieving this Technical Qualification will provide several progression options. These could include:
• Skilled employment as a Marketing Assistant or Account Executive in Marketing or related disciplines.
• Level 4 Apprenticeships in job roles such as Marketing Executive, Market Research Executive, Public Relations and Communications Assistant.
• Degree related programmes in Business and Marketing or specialising in Marketing alone.

5 GCSEs at grade 4 or above including English and maths or a pass at Level 2 and English and maths grade 4 or above.

As part of your course we may organise trips to assist you with your learning. Trips are optional, and you will not be penalised if you choose not to participate.

There are bursaries available to help you with other course costs. Call 01235 216 212 for more information.

The rules on fee reduction are complicated and we would encourage you to talk to our Admissions staff on 01235 555 585 to discuss your options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.

At the end of the two-year programme, you will receive the T Level in Marketing which is equivalent to 3 A-Levels. UCAS points are also awarded to the equivalent 3 A-Level grades .