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Marketing T Level

Course code: P03606

Subject area: Marketing

Study level: School Leaver

Course level: 3

Course details

Course time:

09:00 - 17:00

Days of week:

Monday to Friday

Course date:

8th Sept 2025 - 2nd Jul 2027

Course location:

Abingdon Campus

Contact details

Phone:

01235 555 585

Learn how to add value, influence customers, and craft effective strategies using key marketing principles and tools.
On this course you will develop an understanding of a broad range of issues relevant to marketing, including:

• The purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity.

• The role of marketing including marketing as a management process, its importance, market type and reach.

• The key differences between consumers and customers and the different ways to influence them.

• Routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity.

• Customer personas and how they are used to determine marketing campaigns including purpose and typical types, e.g. competitive, spontaneous, analytical, and methodical. different types of customers and consumers and what influences their behaviours.

• Organisational purpose and business aims including for profit and not for profit marketing objectives.

• The marketing and extended promotional mix (advertising, personal selling, sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to product, price, place, promotion, people, process, and physical evidence.

Course units
The business environment: • Marketing • The purpose of marketing • Managing marketing activities • Differences between consumers and customers• Routes to market • Customer personas • Influencing different types of consumers and customers• Marketing objectives in an organisational context • The extended marketing mix and the extended promotional mix

Sales: • The techniques and processes for understanding customer needs • Core sales processes The link between marketing and sales • Negotiation, handling objections and reaching a conclusion

Procurement: • The role of procurement in an organisation • Value for money concepts • The supplier approval process • Determining the specification requirements • Contractual obligations • Negotiating with suppliers

Customer service:

• Customers and their importance to a business • Customer experience mapping • Meeting customers’ after-sales needs

Sustainability:

• The emerging green economy • Advantages of sustainable business models • Sustainability regulations

Communications:

• Communication process and communication channels • Effective communications • Conveying messages • Internal communications

Project management: • The features of project management in a marketing context • Project management methods and tools • Project budgeting and financial monitoring • Strategies to improve project management and outcomes

Technology:

• The impact of Big Data and analytics on the marketing function • Digital tools and technology trends • The influence of social media on marketing activities• The regulatory environment

The regulation of marketing activities:

• The role and scope of the regulators • Sanctions to address non-compliance

What next?
Achieving this Technical Qualification will provide several progression options. These could include:
• Skilled employment as a Marketing Assistant or Account Executive in Marketing or related disciplines.
• Level 4 Apprenticeships in job roles such as Marketing Executive, Market Research Executive, Public Relations and Communications Assistant.
• Degree related programmes in Business and Marketing or specialising in Marketing alone.
Entry criteria
5 GCSEs at grade 4 or above including English and maths or a pass at Level 2 and English and maths grade 4 or above.
Fee information
As part of your course we may organise trips to assist you with your learning. Trips are optional, and you will not be penalised if you choose not to participate.

There are bursaries available to help you with other course costs. Call 01235 216 212 for more information.

The rules on fee reduction are complicated and we would encourage you to talk to our Admissions staff on 01235 555 585 to discuss your options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.

Course fees

19+ Fee:

Tuition Fee: £0.00

Exam Fee: £0.00

Total Cost: £0.00

Qualifications received
At the end of the two-year programme, you will receive the T Level in Marketing which is equivalent to 3 A-Levels. UCAS points are also awarded to the equivalent 3 A-Level grades .