and this December, we’re adding a sprinkle of holiday magic by introducing Abingdon & Witney College’s Advent Calendar 2024 🎅.
Course code: P03606
Subject area: Marketing
Study level: School Leaver
Course level: 3
Course time:
09:00 - 17:00
Days of week:
Monday to Friday
Course date:
8th Sept 2025 - 2nd Jul 2027
Course location:
Abingdon Campus• The purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity.
• The role of marketing including marketing as a management process, its importance, market type and reach.
• The key differences between consumers and customers and the different ways to influence them.
• Routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity.
• Customer personas and how they are used to determine marketing campaigns including purpose and typical types, e.g. competitive, spontaneous, analytical, and methodical. different types of customers and consumers and what influences their behaviours.
• Organisational purpose and business aims including for profit and not for profit marketing objectives.
• The marketing and extended promotional mix (advertising, personal selling, sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to product, price, place, promotion, people, process, and physical evidence.
Sales: • The techniques and processes for understanding customer needs • Core sales processes The link between marketing and sales • Negotiation, handling objections and reaching a conclusion
Procurement: • The role of procurement in an organisation • Value for money concepts • The supplier approval process • Determining the specification requirements • Contractual obligations • Negotiating with suppliers
Customer service:
• Customers and their importance to a business • Customer experience mapping • Meeting customers’ after-sales needs
Sustainability:
• The emerging green economy • Advantages of sustainable business models • Sustainability regulations
Communications:
• Communication process and communication channels • Effective communications • Conveying messages • Internal communications
Project management: • The features of project management in a marketing context • Project management methods and tools • Project budgeting and financial monitoring • Strategies to improve project management and outcomes
Technology:
• The impact of Big Data and analytics on the marketing function • Digital tools and technology trends • The influence of social media on marketing activities• The regulatory environment
The regulation of marketing activities:
• The role and scope of the regulators • Sanctions to address non-compliance
There are bursaries available to help you with other course costs. Call 01235 216 212 for more information.
The rules on fee reduction are complicated and we would encourage you to talk to our Admissions staff on 01235 555 585 to discuss your options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.
19+ Fee:
Tuition Fee: £0.00
Exam Fee: £0.00
Total Cost: £0.00