Event Planning and Management

This six-week course is structured into practical units that guide learners through the key stages of planning and delivering an event.

Unit 1: Introduction to Event Planning • Types of events (corporate, community, cultural, promotional) • The role of an event planner • From idea to concept: defining your event goals

Unit 2: Event Planning & Organisation • Creating an event plan and timeline • Budgeting basics and managing costs • Choosing venues and suppliers

Unit 3: Event Marketing & Promotion • Promoting events through social media and online platforms • Creating engaging event listings and invitations • Understanding your target audience

Unit 4: Logistics & Operations • Managing schedules, equipment, and staffing • Coordinating vendors and suppliers • Registration, ticketing, and attendee management

Unit 5: Risk Management & Problem Solving • Health and safety considerations • Identifying risks and contingency planning • Managing challenges during an event

Unit 6: Delivering the Event & Evaluation • Managing the event on the day • Guest experience and customer service • Reviewing the event and measuring success

After completing this course, learners may wish to further develop their skills by exploring how to promote events effectively online. Our Social Media for Business course is a natural next step, helping participants learn how to market events, reach wider audiences, and build engagement through platforms such as Facebook, Instagram, TikTok, and LinkedIn. Together, these courses provide a strong foundation for both planning successful events and promoting them effectively.

This course is suitable for beginners and no previous event management experience is required.

However, learners should: • Be comfortable participating in group discussions and practical activities • Have an interest in organising events for business, community groups, or personal projects • Possess basic digital skills such as using email and accessing online information

The course is designed for adult learners and focuses on practical, real-world event planning skills that can be applied immediately.

Please note - you should be 19 years old or over at 31st August 2026 prior to starting the course.

As part of your course we may organise trips to assist you with your learning. Trips are optional, and you will not be penalised if you choose not to participate.

There are bursaries available to help you with other course costs. Call 01235 216 212 for more information.

The rules on fee reduction are complicated and we would encourage you to talk to our Admissions staff on 01235 216 400 to discuss your options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.