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Content Creator Level 3 Apprenticeship

Course code: XMZT333P

Subject area: Media

Study level: Apprenticeship

Course level: 3

Course details

Course time:

09:00 - 17:00

Days of week:


Course date:

1st Aug 2024 - 31st Jul 2025

Course location:

Off Site

Contact details


01235 216 216

The Level 3 Content Creator Apprenticeship offers a comprehensive pathway into the dynamic field of digital content creation and is designed to equip apprentices with the knowledge and skills required to excel in content creation across various digital platforms.
This apprenticeship blends theoretical learning with practical hands-on experience, preparing apprentices for roles in digital marketing agencies, media organisations, or as freelance content creators.

Duration: • 13 months practical training period, plus 3 months for End Point Assessment

Delivery model:• Work-based training with your employer• Day release during term time (approx. 36 days per year)• Level 2 Functional Skills in Maths and English (7 days at college for each, if required)• Off the job training will count for at least 6 hours a week of an apprentice’s time at work

Course units
The Apprenticeship is made up of key duties which the apprentice must show recognised knowledge skills and behaviours in:
Duty 1 Plan and develop creative content in line with the brief and budget/costs.
Duty 2 Interpret the strategy and objectives of the brand and align these to the content.
Duty 3 Research, prepare and develop the media messaging to maximise audience engagement.
Duty 4 Develop and create written content that can be used across a variety of media.
Duty 5 Create visual and audio content that can be used across a variety of media.
Duty 6 Store content securely and methodically to enable efficient access and retrieval.
Duty 7 Collaborate with colleagues and clients to plan and align content delivery with business objectives.
Duty 8 Manage content online using appropriate tools and techniques.
Duty 9 Evaluate the effectiveness of the content produced against the original plan and recommend improvements.
Duty 10 Undertake continuous professional development to keep up-to-date with trends and technology.
What next?
Upon successful completion of the Level 3 Content Creator Apprenticeship, apprentices can progress to higher-level qualifications or pursue careers such as:
Content Marketing Specialists
Social Media Managers
Digital Content Producers
Freelance Content Creators
Or progression into higher-level or degree apprenticeship programmes.
Entry criteria
Applicants are likely to have 5 GCSEs A*- C / 9 - 4, including Maths and English, or equivalent, and will need to demonstrate the ability to achieve all elements of the apprenticeship during their programme, including working in a suitable job role.
If you do not have the the equivalent Maths and English grades please do contact us for advice.
Fee information
Free to apprentices. This apprenticeship has a £10,000 funding band. Depending on age some small companies will need to contribute £500 toward the funding; large companies could pay through the apprenticeship levy if they have funds available.
Qualifications received
Level 3 Apprenticeship in Content Creation (Pass, Merit or Distinction)
Learning & method assessment
The apprenticeship will be delivered through a combination of in college classroom sessions and practice in the work place work. Assessment methods may include assignments, projects, presentations, and a final portfolio showcasing the apprentice's content creation capabilities. At the end of the taught content the Apprentice will undertake an external End Point Assessment which will include two assessments:
Assessment method 1 - project or campaign evaluation report, presentation of additional/new content and questions
Assessment method 2 - professional discussion underpinned by a portfolio of evidence
User skills
A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business.
The content they create can be used as part of media, advertising, documenting and marketing campaigns.
They simplify and tailor a message to the audience to suit the purpose. These can be used across different platforms and channels. An interest in technology and creating content is a must.
In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process.
Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users.
An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.
A content creator would need to take into account ethical considerations and wider organisational policies. A content creator would typically report to a senior colleague within their functional area.
They are required to keep up to date with new technologies, platform developments and consumer trends.