Our new T-Level in Marketing equips you with the knowledge and essential skills needed for entry to a range of marketing occupations. You will develop valuable skills in critical thinking, communication, and creativity, across a variety of channels, such as social media, website publishing, advertising, and more.
On this course you will develop an understanding of a broad range of issues relevant to marketing, including:• the purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity• the role of marketing including marketing as a management process, its importance, market type and reach• the key differences between consumers and customers and the different ways to influence them• routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity• customer personas and how they are used to determine marketing campaigns including purpose and typical types, e.g. competitive, spontaneous, analytical, and methodical. different types of customers and consumers and what influences their behaviours• organisational purpose and business aims including for profit and not for profit marketing objectives• the marketing and extended promotional mix (advertising, personal selling, sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to product, price, place, promotion, people, process, and physical evidence.
Course units
The business environment • Marketing • The purpose of marketing • Managing marketing activities • Differences between consumers and customers• Routes to market • Customer personas • Influencing different types of consumers and customers• Marketing objectives in an organisational context • The extended marketing mix and the extended promotional mix Sales • The techniques and processes for understanding customer needs • Core sales processes The link between marketing and sales • Negotiation, handling objections and reaching a conclusionProcurement • The role of procurement in an organisation • Value for money concepts • The supplier approval process • Determining the specification requirements • Contractual obligations • Negotiating with suppliers Customer service • Customers and their importance to a business • Customer experience mapping • Meeting customers’ after-sales needsSustainability • The emerging green economy • Advantages of sustainable business models • Sustainability regulations
Communications • Communication process and communication channels • Effective communications • Conveying messages • Internal communicationsProject management • The features of project management in a marketing context • Project management methods and tools • Project budgeting and financial monitoring • Strategies to improve project management and outcomes Technology • The impact of Big Data and analytics on the marketing function • Digital tools and technology trends • The influence of social media on marketing activities• The regulatory environment The regulation of marketing activities • The role and scope of the regulators • Sanctions to address non-compliance• Ethics • Ethical behaviour in marketing • Ethical behaviour in marketing
What next?
Achieving this Technical Qualification will provide several progression options. These could include: • Skilled employment as a Marketing Assistant or Account Executive in Marketing or related disciplines • Level 4 Apprenticeships such as Marketing Executive, Market Research Executive, Public Relations and Communications Assistant• Degree related programmes in Business and Marketing or Marketing
Entry criteria
5 GCSEs at grade 4 or above including English and maths or a pass at Level 2 and English and maths grade 4 or above.
Fee information
As part of your course we may organise trips to assist you with your learning. Trips are optional, and you will not be penalised if you choose not to participate.
There are bursaries available to help you with other course costs. Call 01235 216 212 for more information.
The rules on fee reduction are complicated and we would encourage you to talk to our Admissions staff on 01235 555 585 to discuss your options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.
Course fees
19+ Fee:
Tuition Fee: £0.00
Exam Fee: £0.00
Total Cost: £0.00
Qualifications received
At the end of the two-year programme, you will receive the T Level in Marketing which is equivalent to 3 A-Levels. UCAS points are also awarded to the equivalent 3 A-Level grades .
